Beware of spell check

Principle spelling

There is a double warning in an advertisement by Hartford Funds in the July-August 2016 issue of Bloomberg Markets. First, the disclaimer cautions investors that things don’t always work out as hoped.

And then, unintentionally, the ad warns communicators of all kinds – including investor relations – not to place our trust in spell check. (I’m assuming the financial marketers didn’t mean to say their mutual funds could suffer a loss of principle, but rather a loss of principal.)

Proofreading by humans still matters. That’s one of my, er, principles.

© 2016 Johnson Strategic Communications Inc.

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