Happy 2010!

Just about everyone is happy to see 2009 fading into history and brighter prospects dawning with the new year. I share the enthusiasm for a new start, not to mention more favorable year-over-year comparisons. And I wish you personally a healthy and prosperous 2010.

The first question we confront, as communicators who will often cite the year in presentations and conversations, is how to say it – 2010, that is. People have been chattering on Twitter and other forums about whether “two thousand ten” or “twenty ten” is the way to pronounce 2010. I’ll put my vote in for “twenty ten.”

This view finds support from a New Year’s Day column in the San Francisco Chronicle, which cites a grammar zealot who “cringes” at  hearing two thousand ten after a century of nineteen such-and-such. Then, more moderately, a linguist:

“It’s not wrong to say ‘two thousand ten,’ ” [noted UC Berkeley linguistics Professor George] Lakoff said. “And it’s not like ‘twenty ten’ is the right way.” … Nevertheless, Lakoff predicted, ” ‘Twenty-ten’ is gonna take over. It’s shortest. It’s easiest to understand.”

And there’s something to be said for short. Maybe you don’t care, but if you’ve been wondering, there it is: Twenty-ten has arrived.

I hope your new year is a good one!

© 2010 Johnson Strategic Communications Inc.

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