The rising value of trust

As the pace of change accelerates – economically, culturally, personally – people are being overwhelmed with too much information to fully process, authors Tom Hayes and Michael Malone opine in a Wall Street Journal commentary on August 10, 2009. And that overload, they say, places a premium on the value of trusted sources:

Without the luxury of time, trust will be the new currency of our times, whether in news sources, economic systems, political figures, even spiritual leaders. As change accelerates, it will remain one true constant.

We should add investment information to the spheres of life where we’re in need of trust. In a time when credibility in the markets has been bruised, we might ponder the question, How can investor relations professionals enhance the quality of disclosure and news flow to create and sustain trust in our companies?

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2 Responses to “The rising value of trust”

  1. Danny Says:

    I sometimes think that Wall Street does not fully comprehend the level of mistrust that the average person on Main Street has for financial services companies. Lately some of the comments from senior executives at these companies seem to reinforce those misgivings – “tone deaf” is a term that comes to mind when I hear them speak at Congressional hearings or in media interviews…

  2. Piotr Biernacki Says:

    You’re absolutely right. In October 2008, in the hype of the crisis, I stated ‘Trust is the only asset that has worth in these times’ on our blog http://blog.sensors.pl/2008/10/13/tylko-to-zostalo/ (in Polish).

    But the question ‘How can investor relations professionals enhance the quality of disclosure and news flow to create and sustain trust in our companies?’ remains, in large part unaswered. I think we (IR professionals) are working on the answer on all markets – same in US, same in Poland.

    Your,

    Piotr Biernacki

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