Practice, practice, practice

As investor relations staffs gear up for management presentations – whether in a quarterly conference call or a road show with investors – the admonition to “Practice, practice, practice” rings true. Telling a story well takes work, Hollywood executive Peter Guber says: 

Great storytellers prepare obsessively. They think about, rethink, work, and rework their stories. As Scott Adelson, an investment banker who uses storytelling to help clients raise capital in public markets, said … ‘Sheer repetition and the practice it brings is one key to great storytelling. When we help companeis sell themselves to Wall Street, we often see the CEO and his team present their story 10, 20, 30 times. And usually each telling is better and more compelling than the one before.’

– Peter Guber, “The Four Truths of the Storyteller,”
Harvard Business Review, December 2007 

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