Comments on: PR does matter http://ircafe.com/2009/07/08/pr-does-matter/ Serving up mental caffeine for investor relations professionals Fri, 18 May 2012 03:23:33 +0000 hourly 1 http://wordpress.com/ By: Buffett takes a poke at IR « IR Café http://ircafe.com/2009/07/08/pr-does-matter/#comment-2051 Thu, 10 Mar 2011 04:22:08 +0000 http://ircafe.com/?p=4307#comment-2051 [...] bad IR hurts as much as 25%. Increased sell side analyst coverage lowers the cost of capital. And issuing news more often benefits liquidity for [...]

]]> By: Dick Johnson http://ircafe.com/2009/07/08/pr-does-matter/#comment-346 Thu, 09 Jul 2009 19:53:55 +0000 http://ircafe.com/?p=4307#comment-346 Tom – Interesting issue on news releases. I’m not hearing people talk as much now about dropping formal releases – don’t know what you’re seeing. While I have no vested interest in newswires, it does seem to me the broadest dissemination is the best. Great to train investors to monitor company websites for news via RSS feeds, email alerts, etc., but if the goal is to get the word out, then let’s go for proactive outreach to a broad investment audience. To me, the question isn’t what’s the minimum that will satisfy SEC – but what’s the most effective way to reach our audiences with our messages. IR is a communications discipline, going beyond the legal disclosure requirements. Thanks for commenting. – Dick

]]> By: Thomas Becktold http://ircafe.com/2009/07/08/pr-does-matter/#comment-345 Thu, 09 Jul 2009 19:04:50 +0000 http://ircafe.com/?p=4307#comment-345 Business Wire blogged about the Eugene Soltes study back in January 2009. I enjoyed reading your take on that report as well as the Brian Bushee report.

As a 21-year Business Wire veteran, I feel strongly in the value of widely disseminated press releases as the cornerstone to full and fair disclosure for all capital market participants.

Here’s a link to the Business Wired blog post on the research piece:

http://businesswired.wordpress.com/2009/01/09/new-research-study-finds-causal-relationship-between-news-dissemination-and-capital-markets-benefits/

-Tom Becktold, Business Wire

]]> By: Academic studies prove more PR is good for stocks | New Rules of Investing http://ircafe.com/2009/07/08/pr-does-matter/#comment-333 Thu, 09 Jul 2009 11:34:08 +0000 http://ircafe.com/?p=4307#comment-333 [...] Johnson at IR Cafe has an interesting post today in which he reviews two recent studies examining the relationship between press coverage and stock [...]

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