Reputation lasts more than a quarter

Winding up another earnings season that’s been a little rough for many, it may help to remember what’s important in the long run. This quarter, too, shall pass. A few years ago Warren Buffett, legendary CEO of the Berkshire Hathaway portfolio of companies, reminded his senior managers:

We can afford to lose money – even a lot of money. We cannot afford to lose reputation – even a shred of reputation.

- Warren Buffett, August 2, 2000, memo to CEOs
of portfolio companies, quoted in Warren Buffett CEO:
Lessons from the Berkshire Hathaway Managers
by Robert P. Miles (New York: John Wiley & Sons, 2002)

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Tags: Investor relations, Reputation, Short-termism

This entry was posted on August 12, 2008 at 11:43 am and is filed under Quotable quotes, Reputational capital. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Reputation lasts more than a quarter”

Recent Links Tagged With "reputation" - JabberTags Says:
December 15, 2008 at 12:19 am
[...] Google Suggest(s) a New Reputation Management Nightmare Saved by ricanboy11 on Wed 10-12-2008 Reputation lasts more than a quarter Saved by wallerstein on Sun 23-11-2008 Kevin McCullough: Who says the US Reputation is shot? [...]

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